Principals and Advisors

Jason Rose (Principal)

  • Jason is an Associate Director of boutique corporate advisory firm Concept Financial Services Group where he focuses on early-stage and high growth companies. Jason commenced his professional career in the audit division of KPMG before spending over a decade as an award-winning copywriter with various local and international agencies.   

Peter Bray (Principal)

  • A former 7 year board member of CHOICE and National President of AIMIA, Peter is the founder of NYC based consultancy Bray & Co, specialising in work with start-up companies and established brands on product launches, as recently featured in Forbes.com. Prior to this Peter was the Head of Digital for Saatchi & Saatchi New York, working with global clients including Procter & Gamble and General Mills. He was also Managing Director of WPP’s The Brand Shop, and founder of the digital agency Clear Blue Day in Sydney, Melbourne and New York that he sold to a listed entity.  

Jessica Richmond

  • Jessica is Head of Brand and Communications at 7-Eleven Australia. Jessica brings over 20 years of experience in marketing and advertising in both senior client and agency roles. Prior to 7-Eleven Australia, Jessica held a number of positions with Coles, including Head of Digital Marketing. Jessica was also Marketing Director at Boost Juice Bars during that company’s rapid growth phase. She was also an Account Director at M&C Saatchi. working with clients across financial services, media and beverages among others.

Daniel Clarke

  • Daniel is the General Manager of Leader Community News, part of News Corp Australia andone of Australia's largest community news publishers. With 19 years of experience in media, Daniel has held previous roles with News Corp Australia, including General Manager of the Geelong Advertiser, Advertising Business Manager and General Manager of Operations at The Herald and Weekly Times - publisher of Australia' largest selling daily newspaper. Daniel is also a director of the Royal Children's Hospital Good Friday Appeal.

Eden Rose

  • Eden is an Associate Director of Concept Financial Services Group where he has responsibility for the group’s proprietary trading portfolios and direct investment holdings. Prior to his career in asset management, Eden had extensive marketing and communications experience working for some of the world’s largest media companies, including News Corp and Clear Channel where he worked on high-profile media brands including the Herald-Sun, The Australian, The Weekly Times and AdShel.

Annette Dockerty

  • Annette is the Founder of the Heads of Innovation Forum, a quarterly think tank that brings together leaders from across the business, government and university sectors. In addition to many years as a senior marketing executive, including serving as Marketing Director of Elcom Technology, Annette works closely with the local start-up community as a mentor and connector. Annette is a graduate of the Australian Institute of Company Directors and a former National Board Director for AIMIA – a member-based organisation that served the digital media industry.

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